Australian-born fashion brand Princess Polly has announced a collaboration with AI platform True Fit to introduce AI-powered size and fit recommendations to its customers. Princess Polly, known for its trendy fashion offerings in the UK, the US, and Australia, aims to enhance the shopping experience by leveraging True Fit's technology.
By integrating AI-powered size and fit recommendations into the shopper journey, Princess Polly hopes to achieve several key objectives. These include increasing conversions, reducing returns, and fostering customer loyalty. The partnership with True Fit underscores Princess Polly's commitment to meeting customer needs and continuously improving the shopping experience based on data and insights.
