If you're not familiar with Welsh, a "cwtch" (pronounced kutch, like butch) is a cuddle or hug, and Princess Kate is sending "a thousand" of them to children this winter. In a new social media post from her Royal Foundation Centre for Early Childhood, the Princess of Wales revealed that the centre has partnered with Amazon U.K. and Welsh charity Faith in Families Swansea to deliver cozy care packages to kids across Wales.
A Reel featuring Amazon U.K.'s country manager, John Boumphrey, explained the initiative and the "tremendous" importance of the first five years of life in shaping children's futures. The "Cwtch Kits" feature "warm clothing, a blanket, books and sensory toys which will promote connection and development."
