Buying designer replicas has become commonplace over the years—and a huge trend on TikTok—but Princess Eugenie wants consumers to know that these fakes come at a huge cost. On Wednesday, September 24, the princess, who is co-founder of The Anti-Slavery Collective, launched a major new campaign, "Hidden Threads: Fake Fashion - A Human Rights Scandal." The organization hosted an event with the Transnational Alliance to Combat Illicit Trade (TRACIT) and Entrupy, a leader in AI-powered verification, in Manhattan, where guests could inspect counterfeit goods for themselves and learn about the shocking reality of the industry.
"Fake fashion fuels modern slavery, and The Anti-Slavery Collective is determined to confront and challenge it," Eugenie said in a statement shared with Marie Claire. The princess continued that the designer dupe industry employs "28 million people today who are forced to work in dangerous and exploitative industries for little or no pay."
