Prince William shared a message in support of Lorraine's No Butts campaign on Thursday's show as he urged viewers to take note of the signs and symptoms of the disease.
Prince William, who has supported the No Butts campaign previously alongside Dame Deborah James, said: “Hi Lorraine, I just want to say a big thank you to you and your team for all you’re doing to raise awareness around bowel cancer through your No Butts campaign.
“As you know I got to meet Dame Deborah, so I know how important this was to her. 46,000 people each year get diagnosed with bowel cancer and yet many of us don’t know the signs and symptoms of bowel cancer, particularly in us men.