My author friend tells me that picking the title of an autobiography is the worst part of the publishing process.
You spend months pondering the right word or phrase, a title that captures your very essence. Then the editors decide they want something more pithy – more dramatic, controversial and sellable.
But I get the feeling there was no such conflict between the Duke of Sussex and Penguin Random House. Because the title of Harry’s long-awaited memoir sums up the petulant, paranoid Prince perfectly. And the publishers know that the controversial cover will make him, and them, a fortune.