Just hours before Prince Harry's bombshell interviews aired on TV, he was trolled by a sign outside Buckingham Palace.
To mark the release of his highly-anticipated autobiography Spare, the Duke of Sussex sat down with Tom Bradby for an ITV interview and had a chat with Anderson Cooper for 60 Minutes on CBC.
Harry made a number of extraordinary claims such as calling stepmother Queen Camilla the "villain" and denying accusing the royals of racism during his Oprah Winfrey interview two years ago.
Some of the most explosive moments came when Harry went in on his brother, saying William told him to "pretend they didn't know each other" at school and tried to force him to shave his beard for his wedding.
However, the interviews may not have gone ahead had Harry listen to the clever message put on a sign outside the gates of his family home.
With Harry's feud with William hitting boiling point, plant-based meat brand Future Farm decided to raise some wry smiles at the situation.
Outside the gates of Buckingham Palace, they emblazoned a truck with the message: "Drop the beef. Not your bro."
Coinciding with Veganuary, which is all about dropping the beef, it's the perfect time for people to show some love to the planet, as well as their family.
Future Farm wanted to encourage the British public to not just show some love to the planet, but also show some love to their brothers.
Sadly, it seems Harry has not seen or listened to the message as he continued to dish the dirt on his older brother.
Harry did not back in his criticism of William - even mocking his hair loss and facial appearance.
Pointing out the harshness of his words, 60 Minutes interviewer Cooper said: "You write about a contentious meeting you had with him in 2021.
"You said, 'I looked at Willy, really looked at him maybe for the first time since we were boys. I took it all in, his familiar scowl, which had always been his default in dealings with me, his alarming baldness, more advanced than my own, his famous resemblance to Mummy which was fading with time, with age.'
"That's pretty cutting."
Insisting this was not the case, Harry replied: "I don't see it as cutting at all. Um, you know, my brother and I love each other. I love him deeply.
"There has been a lot of pain between the two of us, especially the last six years. None of anything I've written, anything that I've included is ever intended to hurt my family.
"But it does give a full picture of the situation as we were growing up, and also squashes this idea that somehow my wife was the one that destroyed the relationship between these two brothers."
Despite all his allegations against his family members, Harry said that he is open to reconciliation with his family.
When asked by Bradby if they would be watching the ITV interview, he said: "I really hope they do, but I don’t think they will. And with regard to this interview, I don't know if they'll be watching this or not - but what I have to say to them, and what they have to say to me, will be in private and I hope it can stay that way."
Bradby replied: "People might say, you’ve destroyed any chance of a reconciliation."
But a defiant Harry said: "Well, they've shown absolutely no willingness to reconcile up until this point and I'm not sure how honesty is burning bridges.
"Silence only allows the abuser to abuse. So I don't know how staying silent is gonna make things better. That's genuinely what I believe."
Buckingham and Kensington Palaces have refused to content on the contents of the book, which hits the shelves on Tuesday.
This story is based off a translated version of Prince Harry ’s book Spare.
Spare is set to be released early next week at all book stores and can be bought online here.
What are your thoughts on Harry's new book? Have your say in the comment section below.
