Get all your news in one place.
100's of premium titles.
One app.
Start reading
Marie Claire
Marie Claire
Lifestyle
Meghan De Maria

Prince George's Outfit Goes Viral in What Fans Are Calling an Instance of the "Kate Effect"

Prince George joins Prince William at The Passage for charity work inspired by Princess Diana.

Could the so-called "Kate effect" extend to Princess Kate's children, too? That's what fans are wondering after a simple half-zip sweater worn by Prince George sold out this week.

During a Dec. 20 charity outing at The Passage, a London charity that provides meals and other services to the unhoused, George wore the simple red sweater over a button-down top. Fans quickly deduced that it was from Boden, and it promptly started selling out. On the Next UK website, the sweater's cost ranges from £37 to £42, depending on the size.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.