
Primrose Hill has enjoyed a reputation for being an exclusive enclave full of independent shops, a strong local community and notable neighbours, with house prices averaging £1.7 million.
Boris Johnson and David and Ed Milliband grew up in the area before the Nineties Primrose Hill set of Kate Moss, Jude Law, Sadie Frost et al. moved in. More recent celebrity residents have included Kate Hudson and Calvin Harris and Taylor Swift.