A few weeks ago, Amazon started putting ads into the feeds of Prime Video subscribers. The pitch was simple: Amazon wants more money, so if you want to continue getting the ad-free Prime Video service has offered you for years you'd need to pay more. And now there's an even worse issue if you don't start paying more for Prime Video: the loss of both Dolby Atmos and Dolby Vision.
As discovered by German site 4K Filme, and then corroborated by Forbes, subscribers to the newly ad-supported Prime Video tier are no longer able to stream the best Prime Video series and best Prime Video movies in either Dolby Atmos or Dolby Vision.
