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TechRadar

Jasmine Valentine

Prime Video ad tier breaks astonishing new subscriber record – but I’m close to cancelling the Amazon service

Prime Video Amazon Netflix TechRadar

The Prime Video app logo displayed on an iPhone.

It's no surprise that Prime Video's ad-supported tier is its most popular, with Amazon reporting at its unBoxed 2025 event that it now has more than 315 million viewers.

That's 115 million up from the 200 million figure reported in April 2024, which is when the ad-supported tier was first introduced. Before that, the streamer's ad-free plan had an estimated collective reach of 210 million in 2023, according to data from the Business of Apps.

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