Shoppers have been desperately trying to get their hands on an energy drink created by two popular YouTube stars, KSI and Logan Paul.
The Prime Hydration drink is only available in Asda and aims to "fill the void where great taste meets function." The product is available in a choice of seven flavours and has been so popular that Asda has restricted the sale of the £2 drink to three bottles per customer.
With shoppers desperately trying to get their hands on the drink, sellers have been advertising the product for thousands of pounds online. Bottles of the Prime Hydration drink have been listed for thousands of pounds on eBay, with a 12 pack of the blue raspberry flavour currently being advertised for £50,000 on the auction site. Individual 500ml bottles are also being sold for as much as £10,000 each on eBay.
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Shoppers have also been forming queues at their local Asda stores in an attempt to get their hands on the drink before it flies off the shelves. Earlier this week, the ECHO reported that one mum had visited the Huyton store at 6am for three weeks to get her daughter a bottle of Prime. Customers were also spotted queuing for the drink outside the Asda store on Smithdown Road.
Rapper KSI has 24 million YouTube subscribers, while Logan Paul has 23.6 million. The official Prime Instagram account currently boasts 1.2 million followers, highlighting the interest in the highly sought-after drink.
In a statement from the pair on the Prime website, they said: "We’re excited to announce Prime to the world and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle.
"Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world, and build a multi-hundred person team to get our products to the shelves. We’re humbled by the process of creating a real brand & look forward to competing with some of the biggest beverage companies in the world.
"As underdogs, we always cherish the opportunity to show the world what’s possible. Now that we’re both fighting for the same team, we truly believe the sky is the limit."
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