Prime Hydration founders KSI and Logan Paul were pelted with bottles of their drink at a fan event in Copenhagen in a pre-planned publicity stunt. In footage of the chaotic scenes, the two YouTubers turned celebrity boxers can be seen being led away by security.
The duo were in the Danish capital as part of a promotional tour of Europe for the energy beverage when fans began throwing bottles at them. The entire thing, however, was a set up.
Laughter swiftly turned to concern though after KSI was hit directly in the face and several security guards rushed them away. After the incident took place, videos emerged showing Paul instructing fans to throw empty bottles at them, to make it look like "you hate us", KSI added.
