A week after shoppers in Wales queued in the dark outside supermarkets to get their hands on bottles of Prime flavoured water, the same products are being resold online for 10 times the retail amount. The drink, which is endorsed by US YouTube 'influencers' KSI and Logan Paul, sold out minutes after hitting the shelves at branches of Aldi last Thursday (December 29).
The £1.99 items, which were on sale for a limited time only, saw people turn up in the early hours at some stores. Staff at one Cardiff branch even spoke of multiple customers ringing up once they'd spotted the length of the queues in the hope they could reserve a few bottles for themselves.
However, by 9am all stock had been snapped up amongst hectic scenes. Indeed, videos posted on social media site TikTok showed similar mad rushes on shop floors throughout the country.
