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Fortune
Fortune
Chris Morris

Prime Day can be overwhelming. Amazon is taking steps to help guide you this year

(Credit: Tom Williams—CQ-Roll Call, Inc/Getty Images)

Prime Day 2023 is set to look a fair bit different than its predecessors.

With millions of products on sale and discovery a growing issue, Amazon is reworking how it handles its summer sale day—from the big deals to the more typical ones.

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