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Benzinga

Business

Shivani Kumaresan

Primary's Gender-Neutral Clothing To Be Available In buybuy BABY Stores

Buybuy Baby Primary BBBY Boys Girls Nasdaq

Primary has entered an exclusive partnership with specialty baby products retailer buybuy BABY, a subsidiary of Bed Bath & Beyond Inc (NASDAQ:BBBY).
Under the agreement, Primary will launch its gender-neutral clothing assortment for newborns and toddlers, as part of buybuy BABY's 'welcome to parenthood' Buzzworthy Brands initiative.
The collection for newborns to 24 months is available in more than 100 buybuy BABY stores nationwide and online at buybuybaby.com.
In buybuy BABY stores, Primary will be merchandised in a dedicated space between Girls' and Boys' clothing.
Price Action: BBBY shares are trading lower by 1.73% at $21.64 on the last check Thursday.

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