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Benzinga
Benzinga
Business
Shivani Kumaresan

Primary's Gender-Neutral Clothing To Be Available In buybuy BABY Stores

Buybuy Baby Primary BBBY Boys Girls Nasdaq
  • Primary has entered an exclusive partnership with specialty baby products retailer buybuy BABY, a subsidiary of Bed Bath & Beyond Inc (NASDAQ:BBBY).
  • Under the agreement, Primary will launch its gender-neutral clothing assortment for newborns and toddlers, as part of buybuy BABY's 'welcome to parenthood' Buzzworthy Brands initiative.
  • The collection for newborns to 24 months is available in more than 100 buybuy BABY stores nationwide and online at buybuybaby.com.
  • In buybuy BABY stores, Primary will be merchandised in a dedicated space between Girls' and Boys' clothing.
  • Price Action: BBBY shares are trading lower by 1.73% at $21.64 on the last check Thursday.
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