Earlier today, high street giant Primark sent shoppers overboard as it allowed people to order items for the first time ever. For years, shoppers have been begging Primark to offer a service that allows them to buy clothes without having to battle large herds of people in store - particularly in the run-up to Christmas.
While Primark isn't yet allowing shoppers to purchase items and have them delivered to their homes, it is now letting customers try out a click and collect service in 25 of its stores. Unsurprisingly, the service has already proven incredibly popular.
In fact, Primark's click-and-collect service has excited shoppers so much, its website has crashed. We can't say we're overly surprised.