Retail giant Primark has announced an exciting update to its customers - and it's what we've all been waiting for.
The fast fashion retailer confirmed it's set to launch their new website by the end of March which will allow customers to see which clothes are currently available in stores rather than seeing sneak peaks of ranges and the latest trends on social media.
In addition to the website update, Primark also confirmed that customers will be able to check their local stores for stock levels so you can avoid disappointment if you venture in and there's nothing left.
In a statement Primark said that the "new website will showcase many more of our products and will provide customers with product availability by store."
Despite the good news, the new website does not come with an option for home delivery with the high street chain telling its customers it will not start selling online.
This is despite calls to make the move during lockdown which saw the closure of non-essential shops meaning that Primark's sales fell drastically from £650 million sales a month to £0 due to no online revenue.
As a result of sale issues, the cost of materials and ongoing supply chain issues, Primark said it is set to axe 400 shop floor jobs this year as part of an overhaul of its retail management team which will "simplify our in-store UK retail management structure as part of our ongoing programme to improve the efficiency of our store retail operations", reports The Mirror.
Commenting on Primark's Christmas trading update, Richard Lim at Retail Economics said the business should turn its focus to online sales.
"A strong boost on last year's heavily restricted sales period is great news for the retailer, but there's a sober tone to these results.
"In the final run-up to Christmas, the retailer was dealt a significant blow as many consumers chose the safety of their homes instead of venturing out onto the high street to avoid catching omicron before the big day."
Lim added: "Consumers are now well versed in switching online and as case numbers rose, their self-imposed restrictions were accompanied with a shift to alternative brands that could offer what they wanted.
"With no transactional website to lean on, Primark was left frustrated as vital sales were mopped up by their competitors."
