Primark shoppers are racing to stores to get their hands on an Olaplex haircare 'dupe' that costs just £2.50.
For those of us with dry or damaged hair, Olaplex is a popular product among beauty fans and has achieved viral status. However, bottles of the hair treatment often come with an expensive price tag.
But now Primark has elevated its beauty game after releasing a 'dupes' that shoppers say it just as good - if not better - than the real deal.
