Holidays are just around the corner, Christmas jumper day is this Thursday... how many excuses do you really need to shop for a novelty sweater or cardigan? If you're in the market for wearing the festive season, Primark's latest offering could be just up your street.
In fact, one shopper loved the Christmas knitwear so much they "just bought them all!" Click on to Primark's website and you'll discover an array of novelty sweaters with everything from Christmas trees to cheeky elves on the front. However, it was the retailer's festive cardis that sparked the interest of shoppers.
Following an Instagram post that read 'getting into the festive spirit Shhhhop our Novelty Cardigans from £14/€16/$18 #Primark #WorstKeptSecret', fans of the store showed their love with over 27k likes and in excess of 700 comments on the post. Highlighting three items - a green cardigan sporting candy canes, a red design with a Christmas tree and gingerbread figures, and a pretty pink 'holiday kisses' button up - the social media post prompted a huge reaction from fans of the fast fashion brand.
