Primark has been hit with an array of negative comments after launching mother and daughter matching spring dresses.
The retailer revealed its new collection of 'gorgeous' floral dresses, with prices starting from just £6. However, parents have since slammed the high street giant, with many urging the company to rethink their decision.
The issue arose after Primark shared a video of the matching dresses on social media following the release in stores. The TikTok video showed two mannequins in the floral patterned dresses, captioning the clip: "Time to twin with your little one."