Shoppers are rushing to Primark to get their hands on a 'cosy' £8 scarf before it sells out. The scarf, which has gone viral thanks to its likeness to a £240 version from designer brand Acne, is selling like hot cakes.
The £8 scarf features an all-over check print. It's been compared to Acne Studios' scarves, which typically retail at £240 each.
This means Primark's version is £232 less than its high end counterpart. Primark took to Instagram to share a photo of the scarf being modelled by @rojin10.