One Primark shopper noticed that the retailer had started selling a skincare range and was quick to share the news online.
The budget giant stocks a range of beauty and skincare products under its PS line, such as Skin + Retinol Serum, Skin + Tiger Grass Colour Correcting Treatment, and Guava And Pink Grapefruit Exfoliate And Cleanse Body Scrub.
Like with many Primark items, they are less expensive versions of what you may find at other retailers.
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However, many satisfied customers have revealed that they think the products are "better" than the ones that they are imitating.
Taking to Facebook, one shopper wrote: "So i haven't tried any myself but was in Primark earlier today and came across these! If you need skin care on a budget majority of these were £3.50.
"I spend a fortune on Nip+Fab products that are 4x the price (and I can't really afford!) so I'm definitely going to give these a try at some point and see if they are any good!"
It wasn't long before the post had received hundreds of comments from Primark customers giving their verdict on the skincare products.
One wrote: "I’ve spent a fortune on concealers for under eyes, tried the Primark one and it did the job better than even Tarte Shape Tape and blended lovely.
"I’m going to go and try everything else now. The foundation is supposed to be a Estée Lauder Double Wear dupe."
A second posted: "I’ve been using their skin care for a while. I use to use The Ordinary and Paula’s Choice but Primark's is just as good. Using the same ingredients but for a fraction of the cost."
A third echoed: "The Niacinamide Serum is highly recommended if you have combination skin, redness and acne issues. I’m on my 3rd bottle and other brands don’t have the added B5, so bonus!"
"A lot of the range is fantastic, its a budget friendly no thrills option; which is needed," argued a fourth.
A fifth commented: "The Tiger Grass Serum is brilliant. It moisturises lovely plus i have rosacea it calms down the redness."
Another shared: "Absolutely swear on Primark skin care! It’s really good and actually better than some expensive products!"
Meanwhile, a seventh wrote: "Started using this range about a month ago, recommended by a friend who usually spends mega £’s on expensive products and she now uses Primark range. Give them a go, I’m pleased. Also they don’t irritate my sensitive skin."
