Primark customers have praised the retailer for bringing back a popular accessory from the 90s, with many stating that it "[brought] back memories".
The bargain giant now sells Butterfly Hair Clips for £1.50 in a range of colours, such as pink, purple, and blue.
The clips were widely used in the 90s to pull back sections of hair from the crown of the head, but have since fallen out of fashion.
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Shoppers who grew up during that period have applauded their return, however, with one stating that "90s fashion is fully back".
One consumer who spotted the clips at their local Primark was quick to spread the news on Facebook.
Taking to the Extreme Couponing and Bargains UK group, they wrote: "I remember loving these when I was a kid, picked some up for me little one today".
The post has since racked up an astonishing 7,100 likes and almost 4,000 comments from people giving their thoughts.
One shared: "I loved these in my teens in the 90s!"
A second wrote: "I use to love these when I was little. Shame my daughter is a teenager now she wouldn't be seen in these."
A third echoed: "Omg I loved these as a kid, still do! Gorgeous."
"Oh my goodness brings back memories from when I was a child," agreed a fourth.
"Aww wow I used to love these when I was teenager," a fifth posted.
A sixth revealed: "I used to like to pretend to be Baby Spice when I had butterfly clips in my hair! They were a school disco essential a long with plaits and glitter hair spray."
"Brings back memories," another simply said.
An eighth meanwhile proclaimed: "Looks like 90s fashion is fully back".
One shopper suggested another retailer where the clips could be purchased from, writing: "Sainsbury's do them also got my little girl them yesterday".
