Primark shoppers can't get enough of the store's latest releases, with some declaring they’re “obsessed” with them.
Since Primark doesn’t offer an online shop, customers closely follow the retailer’s Instagram accounts to see what will be in stores soon. Among the most recent items to make it onto the fashion account are some of Primark’s new beachwear range - and fans are in love.
The post showcasing the new products, which include sarongs, bikini tops, linen trousers and a straw hat, racked up more than 31,000 likes and hundreds of comments in less than 24 hours. Beneath the post, shoppers shared their favourite items with many tagging friends to plan their next Primark trip.