Primark shoppers were keen to get their hands on a "cute" £8 mini nightdress after spotting it online.
High street giant Primark boasts millions of fans across its social media channels, where it posts regularly to keep shoppers in the loop on all the newest stock and product launches they can expect to find in store.
The budget-friendly retailer differs from competitors in that it doesn't have an online website, relying solely on in store purchases.
