Primark shoppers were keen to get their hands on a "cute" £8 mini nightdress after spotting it online.
High street giant Primark boasts millions of fans across its social media channels, where it posts regularly to keep shoppers in the loop on all the newest stock and product launches they can expect to find in store.
The budget-friendly retailer differs from competitors in that it doesn't have an online website, relying solely on in store purchases.
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Recently, Primark caused a stir on Instagram after showcasing a pink strappy nightdress, adorned with branding from hit 1995 film, Clueless. The pink mini dress costs £8.
To its 9.3 million followers, the retailer shared a flat lay image of the coveted item and simply penned: "Mood: Totally buggin' over this #Clueless nightdress! Nightdress £8/€10/$12".
The outfit proved popular on the hit social media platform, racking up more than 8,400 likes in just a few hours.
Shoppers shared their thoughts in the comments section.
Katie said: "Cuteee".
Isobel said: "Love it".
Another shopper said: "Ooooh @primark I looove you… this night dress is [fire emoji]".
Bekah tagged a friend and said: "so we going shopping".
Laura commented: "I love it!!"
Lexie said: "yes I’ll have that please".
Courtney said: "neeeeeed".
Louise added: "cuteeeee".
You can find your nearest Primark store here.
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