Nottingham has made Primark's Instagram page as a model flaunts a new cardigan for sale at the store
Primark often posts pictures of new products on its social media to get fans interested in the latest fashion trends.
In a post on Instagram, the retailer said: "Obsessed with this look @junabanda_ Cardi £15/€19/$20 #Primark #regram"
The model can be seen next to the new Broadmarsh bus station and car park and in front of the Bhatia Best building off Canal Street in Nottingham.
It attracted more than 4,800 likes on the post and shoppers were loving the item and took to Instagram to give their thoughts.
One wrote: "Yes I just bought it in blue too.....obsessed is the word!"
Another said: "Nice Cardigan". "Just bought", said a third.
And a fourth wrote to their friend: "We need matching cardies diff colours."
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