High street giant Primark has dumbfounded shoppers by making a 'baffling' change inside stores as temperatures drop below zero. It's currently snowing in many parts of the UK, and it's safe to say, we're all freezing.
But Primark appears to have missed the memo, as shoppers have found new holiday and swimwear ranges inside stores. The products have already gone viral on social media, and the they're dividing people.
Tik Tok user Carla Kent took to the platform to share a video of all of the new swimwear items at her local Primark. In the video she showcased various different styles, which are all available to buy now.