High street giant Primark has dumbfounded shoppers by making a 'baffling' change inside stores as temperatures drop below zero. It's currently snowing in many parts of the UK, and it's safe to say, we're all freezing.
But Primark appears to have missed the memo, as shoppers have found new holiday and swimwear ranges inside stores. The products have already gone viral on social media, and the they're dividing people.
Tik Tok user Carla Kent took to the platform to share a video of all of the new swimwear items at her local Primark. In the video she showcased various different styles, which are all available to buy now.
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She captioned the video: "Yes Primark! Ready for a holiday now." Needless to say, shoppers were divided by the short film.
One Tik Tok user slammed: "It’s -3 degrees right now! Seriously?!” Another said: "ALREADY?" A third person wrote: "It's January."
However, others can't wait to get their hands on the items. It's a welcome distraction from the weather we're currently experiencing, I suppose.
One gushed: "Running to Primark on payday." Another agreed: "Primark knows we all need a holiday."
A third fan of the collection said: "I need the orange and green ones." A fourth raved: "Do I need any more bikinis? No. But am I going to get some? yes."
The new swimwear collection is available in Primark stores now. Alternatively, the retailer is also stocking winter thermals if you need to stay warm in the cold and snowy weather. You choose.
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