One of the UK's biggest retailers has shared the secrets behind its success. In a Channel 5 programme, aired on Sunday, April 24, the Irish multinational fast fashion retailer, Primark, showed how marketing, costs and costumer experience contributed to the success of the company.
The retailer has 400 stores in 15 countries around the world, and plans to open 100 more in the next five years. In Primark: How Do They Really Do It?, viewers got an insight into why they were the number one shop on the high street.
The programme explored one of the reasons why Primark was such a success was the fact that many of its customers did its marketing. In fact, it was pointed out that Primark rarely advertised on TV, newspapers or billboards.
