Primark sells hundreds of outfits so finding the perfect attire can sometimes feel like a minefield. To help shoppers see the chain's latest offerings more and more influencers are sharing their Primark hauls online.
Pixie Mai Boutique posted a series of clothes she found at her local Chelmsford branch, and her followers were particularly keen on one outfit.
Fans gushed over a £12 halter neck midi dress which she bought in pink. The chain is also selling it in black and orange.