Primark shoppers are eager to get their hands on a "cosy" £8 scarf that's almost identical to a £240 designer one.
The budget friendly retailer is phenomenally popular thanks to its extensive range of on-trend clothing, accessories, homeware products, beauty supplies and more. It differs from its high street competitors in that it doesn't have a traditional website and relies primarily on in-store purchases - though it has recently launched a Click + Collect service in 25 selected stores.
The high street favourite is also known and loved for its dupes of high end and designer products, with its thick checked scarf the latest item to send shoppers into a frenzy. The coveted oversized scarf costs £8 and comes in an all over check print, reminiscent of those by luxury fashion house, Acne Studios.
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Acne Studios' beloved check scarves typically retail for £240, meaning Primark's version is £232 less than its high end counterpart. Primark took to Instagram to share a photo of the scarf being modelled by @rojin10.
Captioning the image of the blue, purple and pink scarf to its 9.9 million followers, Primark simply penned: "Chunky scarves everyday @rojin10 Scarf £8/€9/$10 #Primark #AW22 ". The scarf proved popular on the hit social media platform, racking up more than 4,800 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section. One shopper said: "this looks so cozy wow".
Seyma said: "in love with the whole fit". Annabelle said: "Omg it looks like Acne Studios NEED IT NOW". Another shopper added: "Gahhh I'm obsessed with it it looks so spenny".
You can view and purchase all scarves by Acne Studios by clicking here. Alternatively, you can find your nearest Primark store here.
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