Indulging in the latest must-have footwear can take its toll on a bank balance. However, Primark shoppers think they have found a pair of £9 Primark mules that look like a designer version. The stylish sandals have now gone viral on TikTok.
According to shoppers, the budget sandals "look almost identical" to a pair of £365 by designer brand Chloé. Highlighting the comparison, TikTok user @primarkxo, who claims to provide "content for the world's biggest Primark, Birmingham", spotted the Crochet Cross-Strap Mule in store and compared them to the Chloé woody sliders.
The video shows the Primark version alongside the words 'New in Primark'. A image of the Chloe sliders with the £365 price caption is inserted within the shot. The post now has almost half a million views.
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The Primark pair is a simple crossover slider with a tan sole and natural crotchet top. It is difficult to see the sole of the Primark version but the Chloé woody sliders appear to have a thicker sole and, of course, a designer label. The price tags are also glaringly different - £9 against £356.
The post is full of comments from fashion fans saying they "need" to get their hands on a pair of the dupes, which are featured on Primark's website as Crochet Cross-Strap Mules.
According to the Manchester Evening News, the Chloe slides are from the spring-summer season, and are described online as: "In line with the current logomania trend. They are made from white woven fabric with two crossover straps, one of which features the signature logo label. The leather and acetate soles guarantee comfort and durability for this elegant pair that exemplifies the French label." While those exact Chloé woody sliders are not currently available on the website, another version of the Chloé woody flat mule is on their official site and is £15 cheaper than the one in the viral TikTok, costing you £350.
The big difference is the Chlóe label is much more visible on these mules. They are described online as: "Revisited in lower-impact linen, this Woody flat mule reveals an interplay of different-sized ribbons with the Chloé logo in striking contrast. Together, they form a large upper for a comfortable fit.
"The easy slip-on design makes this flat a summer essential. The Maison's 'O' signature adorns the inner sole, while iconic ecru stitches lend an equestrian mood to the rubber sole for a playful twist."
The Primark pair come in two colours - natural and black - while the designer pair have a slightly broader range of colours which include white, hazy green, pink tea, creamy lilac and black.
Nevertheless, Primark shoppers are obsessed with the dupe which makes the perfect summer slider to pack on holidays. - an idea TikTok user have already considered. One person commenting on the viral video said: "These are gonna trend in the summer." Another said: "Omg how lush". Others said they had already picked up a pair. Someone else commented: "I need the shoes."
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