Primark has released a hair care range which shoppers say is extremely similar to a high end beauty company.
For those of us with dry or damaged hair or who just want to give their hair some TLC , Olaplex is a popular product among beauty fans and has achieved viral status. However, bottles of the hair treatment comes with an expensive price tag.
Primark, which is hugely popular in Liverpool, has become known for its designer dupes in recent years, often selling alternative versions to high-end products for much less. The hair products were shared to TikTok account @primarktrending yesterday, who share videos of new Primark items that come into store each week.
