A £38 Primark coat has been likened to a £290 North Face version. The Primark coat has been cast into the spotlight by a shopper who shared her latest purchase on TikTok.
With waterproof material on the chest and shoulders, the jacket features teddy fabric on the body and arms. It is two-tone in beige and cream.
@jessicahamilton, who posted a video to TikTok showing herself trying on her new coat from Primark for the first time, compared it to a North Face equivalent. Liverpool Echo reports the North Face version is almost identical, with similar design, material and a colour scheme of the same neutral tones.
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In the video, Jessica said: “I have got the most perfect North Face Jacket dupe that I wanted to quickly show you. Oh my god look at it.
“This one is £38, it is an insulated jacket, very warm and very cosy. Oh god I’m obsessed, I absolutely love it… Stop what you're doing, run to Primark and grab one of these.”
The North Face jacket typically would set you back £290 but Primark’s similar dupe is priced at £38. This means shoppers could save £252 by opting for the dupe.
One happy TikToker commented: “[running emoji] me omw [on my way] to Primark, omg you always pull." While another said: “through with the best finds”. A third added: “COSY, COSY, COSY." Another said: “I love it, loveee."
While Primark doesn't offer an online shop, the retailer does have a website where shoppers can see its latest products and check if they're in stock before heading into stores to purchase them.
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