Primark has announced it has partnered with the Fairtrade Foundation on a new line of sustainable skincare products that are set to land in stores soon.
The new six part range of beauty products are set to launch in the 14 markets that the retailer currently operates in starting from this month. It is the latest move from Primark, after venturing into the beauty market as it aims to bring affordable and luxurious skincare to customers.
Part of Primark's Wellness section, the new line will feature body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, which are all made using Fairtrade certified shea butter and olive oil. The retailer's new range of skincare products will be made available to buy in select stores across Europe and the US.
