Primark has made a promise to parents who shop there to freeze prices on a number of children’s products in a bid to help struggling shoppers as fuel and food prices rise. The fashion retailer has pledged to protect the prices of more than a thousand products, including uniform essentials.
The high street retailer is hoping the move will help family finances go further and many are struggling to stretch their pay packets.
Among the products which will see low prices locked in are long sleeve t-shirts, sweatshirts, dresses and jeans, as well as jackets, briefs and packs of 10 socks.