Primark is helping out families who are struggling with rising costs by announcing it is freezing the prices across thousands of essential kids wear products.
They are the latest major retailer to announce a 'freeze price' scheme in a bid to help families who are struggling with rising costs on food and petrol prices due to soaring inflation levels. The Irish based high-street retailer's promise will see them freeze the prices across more than 1,000 kids clothing items this Autumn, including t-shirts, dresses, jeans and underwear.
With prices starting at less than £2, it means that parents of little ones aged between one and eight will be able to pick up clothing items for the new term for less.
Families will find prices in stores frozen from as little as just £1.80 for a t-shirt to £6 for a pair of jeans. A spokesperson for Primark has said that they hope that freezing prices will help families "in some small way."
Primark Chief Executive Paul Merchant has said: "Offering the very best value on the high street has always been at the heart of our brand, and is more important than ever today.
Kids grow fast, and replacing their clothing is an essential task for families – we hope that by protecting the prices on our essential kids’ items we can help in some small way.”
Most of the products that fall under the retailer's new price freeze scheme will be from their sustainable clothing range Primark Cares, meaning families can save money and the planet at the same time.
Primark's commitment comes just after major retailer's such as Boots, Superdrug, Asda, Morrisons and Iceland made similar price freeze promises to customers in response to the cost of living crisis.
The commitment to protect prices will mean families can pick up the following essentials ready for the new term:
• Long sleeve T-shirt: from £1.80
• Sweatshirt: from £4.00
• Dresses: from £4.50
• Jeans: from £6.00
• Padded Jacket: from £14
• Briefs: from £3.50 for a 10 pack
• Socks: from £2.80 for a 10 pack
Parents can head to their nearest Primark to check for the new price freeze scheme.
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