Primark has finally launched a website which will allow shoppers to check whether stock is available at their local store.
High street legend Primark differs from other high street stores in that it famously doesn't have an online website, relying solely on in store purchases. Its new website won't allow shoppers to snap up the latest Primark trends online but for the first time, it will allow them to see whether its clothing, accessories and homeware items are available in store.
Shoppers will also be able to peruse images of Primark's latest fashion offerings worn by models, creating a clearer idea of what an item will be like when worn, while some items will be laid flat on the site. There'll also be high quality photos of the retailer's homeware and accessories.
READ MORE: I tried the Dunelm heated airer that costs 3p an hour to run and it's changed the way I dry washing
Shoppers can also browse Primark items by style, colour and size. Primark still does not offer home delivery, but fans using the new website will be able to check if the item they want is available in a store near them, reports the Mirror.
The website will use a traffic light system to do this. If an item has a green light, it is in stock. Orange means there are a few left, while red means it's sold out but will be returning. A grey light means the item is not stocked in a particular store.
The new online portal gives shoppers more details on Primark clothing, including information on fabric and materials, as well as care instructions. The new website is meant to "better connect the journey between searching online and then shopping in store", Primark announced on Thursday morning.
Primark chief executive Paul Marchant said: "We know our customers love the experience of shopping with Primark and the surprises they pick up when they come into our stores – it’s what makes Primark special. However, we know that they also want to browse the latest collections online and be able to check availability, which is what our new website makes possible for the first time."
Primark said the next steps for the website are customer accounts and a log-in function, as well as being able to create a wishlist of favourite products. It will soon be launching a newsletter so Primark fans can stay informed on new clothes and other big updates. The UK is the first country to get the new Primark website, ahead of 13 other nations.
Primark has remained adamant that it won't start selling its clothing online, despite calls from shoppers during the coronavirus pandemic. You can find your nearest Primark store here.
Get the top stories straight to your inbox by signing up to one of our free newsletters
