High street fashion giant Primark has made a major announcement regarding its prices amidst the current soaring cost of living crisis.
The budget retailer's owners have confirmed that it will not be increasing its prices between now and next autumn, despite the company facing rising costs.
Associated British Foods (ABF), Primark's parent company, has announced that it will be holding its prices for the new financial year to remind cash-strapped shoppers they are still a cheap alternative to other high street retailers.
