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Evening Standard
Evening Standard
Business
Anna Wise

Primark investors hope summer price cuts lift sales as cost of living bites

Primark’s owner Associated British Foods will update investors on its fourth quarter performance next week (Damien Storan/PA) - (PA Archive)

Investors in Primark’s owner will be hoping that efforts to renew its position as a budget retailer with a round of price cuts have helped deliver a lift to summer sales.

Associated British Foods (ABF), which also runs large food, sugar and agriculture operations, will update investors on its fourth-quarter trading performance on Thursday.

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