Primark holds prices steady after Rita Ora helps lift sales

A Primark store in Edinburgh. The retailer’s sales at established stores in the UK rose 3.8% in the 16 weeks to 6 January. Photograph: Murdo MacLeod/The Guardian

Primark is holding the price of its clothing steady this spring, after price rises in 2023, as the retailer said consumer spending remains fragile and some of its costs were falling.

The cut-price fashion chain said sales at established stores in the UK rose 3.8% in the 16 weeks to 6 January as prices rose by about 3% and more shoppers bought its slightly pricier The Edit and Rita Ora ranges.