For years, Primark has insisted it would remain an in-store only retailer. Even during lockdown, when every Primark store was forced to shut it suffered a loss of £1bn, the retailer refused to open up a website.
But today everything changed, because Primark finally opened a website. Dreams really do come true.
The new Primark website features much better photos of clothes and homeware, including shots of garments laid flat as well as modelled. Shoppers can also now browse Primark items by style, colour and size.
