High street giant Primark has been flooded with praise after showing a plus size model with stomach rolls, stretch marks and body hair. Primark shared a picture of the beautiful model wearing a £4 t-shirt bra.
The image was posted on Instagram, where Primark captioned it: ""Everyday lingerie for ultimate comfort and support. T-shirt Bra £4/€5/$6, available in an expanded 32DD-42G size range and made using a minimum of 50% Recycled Nylon."
The image proudly shows off the stomach rolls, and is proof that you don't need to be stick thin to be beautiful. Shoppers were quick to react, with many pleased to see Primark offering a more inclusive range of sizes.
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emlouhawk said: "YES TO THE BODY SHAPE INCLUSIVITY PRIMARK, we love to see it." hezmac73 said: "About time."
mandakayani6 wrote: "Normalising a normal body... I'm here for this." liza1.97 said: "Thank you for a REAL and BEAUTYFUL woman. This is what we need."
pincottwendy exclaimed: "Keeping it Real." angelic_slayer gushed: "Didn't know you catered to bigger sizes like that! Finally!" mrschilvers said: "omg I can now buy bra at Primark."
But while most shoppers were full of praise for the campaign image, some were distracted by the sizing of the bra. gillythekid73 said: "Gorgeous model but it’s a crying shame that she has been photographed in a bra that isn’t even anywhere near her correct size! Is it any wonder 80% of women are wearing an ill fitting bra? Come on @primark, do better!"
anna.flanagan_ slammed: "@primark come on, do better. Lovely model, but that bra is an appalling fit." clairelwf wrote: "Beautiful model but the bra is an abysmal fit."
dementedmummy complained: "If only the bra fitted the model." ana_ultreia wrote: "I really love this awesome real model, but, the bra doesn't fit at all..."
Manchester Evening News has contacted Primark for comment.
