Fast-fashion giant Primark has been on the receiving end of some glowing reviews from shoppers for including models with "real bodies" to promote their new lingerie line.
Shoppers were filled with praise after the high-street retailer shared a snap featuring different-sized models to their official social media.
Primark shared the snap to promote their newly expanded lingerie range that is now more inclusive for plus size women, with more sets available for sizes 32DD and 42G.
The fashion chain shared four unfiltered and unedited snaps featuring three different sized models to promote the range on Instagram, where it was quickly celebrated by shoppers.
It comes not long after shoppers heaped praise on M&S for also including plus-sized models to promote body positivity and their latest lingerie set.
Primark captioned the snap: "Say hey to our latest range of lingerie! In a selection of shapes and an expanded 32DD to 42G size range, you’re sure to find a set to suit your needs.
Prices from £4/€5/$6 #Primark #Lingerie #InStoreNow."
The body positive snap has gained nearly a whopping 16,000 likes and hundreds of comments from shoppers who were "so happy" that the range focused on plus-sized figures and "finally" included larger sizes.
"Nice to see models that are every day shapes and reflect real women", praised one enthusiastic shopper.
"Loving the real bodies!!", exclaimed a second.
"About time us larger bust ladies shouldn’t miss out on buying bras", commented a third.
"Well done for normalising normal bodies", replied a fourth.
"Can’t wait to get some of these!!!", said a fifth.
Other shoppers who had already shopped the range had heaps of praise for the bra's that they said were "super comfortable."
Primark's lingerie range is available in-stores now and prices start from £4.
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