Primark has officially unveiled their brand new website and it now has one key feature that shoppers have been begging for - a stock checker.
Shoppers have been eagerly waiting for the high-street fashion chain to drop the new website and now the wait is over for fashion enthusiasts.
The budget retailer announced the news of the website last year and it features a stock checker for the very first time, letting shoppers check if their local Primark has an item they want.
Primark shoppers can now browse their 'biggest-ever online range' from the comforts of their home, as well as being able to filter items by style, size and colour.
And while they still don't offer home delivery, the inclusion of a stock check feature finally lets shoppers check for an item in a store near them, reports The Mirror.
The website will use a traffic light system to do this. If an item has a green light, it is in stock. Orange means there are a few left, while red means it's sold out but will be returning.
A grey light means the item is not stocked in a particular store.
The new online portal gives shoppers more details on Primark clothing, including information on fabric and materials, as well as care instructions.
The new website is meant to "better connect the journey between searching online and then shopping in store", Primark announced on Thursday morning.
Primark chief executive Paul Marchant said: "We know our customers love the experience of shopping with Primark and the surprises they pick up when they come into our stores – it’s what makes Primark special.
"However, we know that they also want to browse the latest collections online and be able to check availability, which is what our new website makes possible for the first time."
It will soon be launching a newsletter so that Primark fans can stay informed of new clothes and other big updates.
The UK is the first country to get the new Primark website, ahead of 13 other nations.
Primark said the next steps for the website are customer accounts and a log-in function, as well as being able to create a wishlist of favourite products.
Despite upgrading their website, there is still some bad news, as the retailer has confirmed that they will still not offer an online shop, despite calls during the Coronavirus lockdown.
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