It appears that the outside of Nottingham's new Broadmarsh car park is becoming something of a Primark fashion spot.
The retailer has shared the latest post from the city as a model flaunts a product just off Canal Street in the city centre.
Primark often posts pictures of new products on its social media pages to get fans interested in the latest fashion trends.
And this time it's an old faithful that made the mark - denim jeans.
In a post on Instagram, the company wrote: "#Primark Denim as seen on @junabanda_, @sophshinton & @_laufindlay Jeans priced from £17/€19/$21 #Primania #Denim."
It's attracted more than 6,400 likes with plenty showing their support.
Shoppers were impressed with the products on show with one replying: "I need the first ones." A second added: "My faves."
And there were plenty of love heart emojis left too.
It's not the first time Nottingham has featured on Primark's showreel.
The same model has been snapped in a new cardigan for sale at the store as well.
The model can be seen next to the new Broadmarsh bus station and car park and in front of the Bhatia Best building off Canal Street in Nottingham.
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