Shoppers are in love with a Primark multipack bra that's been described as "the most comfortable ever".
Fans of the retailing giant have taken to social media to express their love for the product. Since Primark shared an image of the bra earlier this afternoon (Sunday, April 24), it has received more than 10,000 likes as well as many comments.
The retailer wrote on Instagram: "Can we make Seamfree Sundays a thing? 3 Pack Seamfree Bras £10/€12/$14, made using a minimum of 50% Recycled Polyester #PrimarkCares #Lingerie."
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One shopper replied: "Love these", with one going as far as saying they are the most comfortable bras she has ever worn.
She wrote: "These are the most comfortable bras ever. Supportive, soft and none of that bra strap adjusting."
And she was not the only one to praise its comfort: "I love mine so comfy". "I won’t wear anything else now!" wrote another user.
While another said she needed to buy some, saying "need one or two maybe 3 or more". One user commented to ask the retailer to make the bras available in more sizes, writing: "Make bigger bras."
"Make these for women with bigger busts!" agreed another. "Why should us women with the bigger bust end up with ugly & uncomfortable bras that cost a months mortgage? Don't we deserve affordable underwear too?"
However, the bras turned out to be hit among pregnant women too. One said: "Im 16weeks pregnant and they are really comfortable."
"Guess it depends on your size and how much support you need, I wore some like these and found them really comfortable, get a few anyway because you'll need to change them a lot when your milk comes in," commented another social media user.
And the usual request for Primark to launch online shopping was also there. One wrote: "Really wish you guys went online shopping so we can get our clothes delivered to us, Think I'd spend a fortune."
