Valentine's Day is just around the corner and Primark has shared photos of its themed range of homeware, nightwear and other products ahead of the occasion. However, some shoppers have criticised its placement in shops and have suggested alternative ways to make it less 'all about women'.
Sharing photos of the new range to its Instagram account this week, the high street giant wrote: "From gifting to homeware, to lingerie and cute PJ's, we've got Valentine's covered in-store", alongside the hashtag #InStoreNow. While some shoppers were complimenting how good the shop in the photos looked, others were critical.
One shopper commented: "Where are the man's Valentines preparation kits and clothes?" While another dubbed the photos "quite sexist" adding: "All in the ladies department like we have to be the ones who wear all the fancy underwear and little pj sets! What about men?!"
