Strong sales of heels, baggy suits and knitwear propelled Primark’s sales ahead of expectations over Christmas as shoppers returned to city centres and consumer spending was more resilient than anticipated.
Sales at the cut-price fashion chain’s established stores rose by 11% in the four months to 17 January, compared with the same period a year before, as the owner, Associated British Foods (ABF), said it had sold more items of clothing while prices had also risen by about 8%.
