Primark has sparked outrage after one savvy shopper claimed the fast fashion store was making 'sneaky' price changes. The bargain hunter said that the last time they were in Primark they noticed a change on some price tags claiming the retailer was peeling off the original prices, and then sticking a new price label on the underside of the tag.
Primark confirmed that their prices are increasing, and they said that they've made no secret of it. They had already warned customers that prices were set to increase in 'autumn and winter', and the Mirror reported that this could be the inflation people are seeing now when they're shopping in their local store.
However, the publication said that TikTok user Danny Cardwell was furious and took to the social media platform in a video captioned: "You’ve got some explaining to do. Cost of living *******", followed by an angry face.
