Primark has been branded 'sneaky' by fuming customers for secretly upping their prices without updating their price-tags properly - with some not noticing until they got to the till.
The fast-fashion retailer recently came under fire on social media after shoppers noticed that several price-tags had been cut off, or covered up with a new price.
Shoppers took to TikTok recently to blast the high-street chain after they began peeling off price stickers on certain items to find the original price underneath. In some cases, the new price was up to 60% higher than it was originally priced.